STRATEGI PEMASARAN PENDIDIKAN DALAM  MENINGKATKAN KEPERCAYAAN STAKEHOLDER  DI SMP AL HADAD KEDUNGJAMBE SINGGAHAN TUBAN

Authors

Educational Marketing Strategy, Increase Trust, Stakeholders

Strategy Marketing is one way to promote educational institutions to the public and each institution has its

own way of promoting educational institutions to attract the interest of the community and new students.

This study used qualitative research methods. The data collection technique is using observation, interview,

and documentation techniques. The results of the study indicate that: (1) Educational marketing strategy in

increasing stakeholder in SMP Al-Hadad Singgahan Tuban is carried out by planning educational

marketing strategies carried out by institutions and supported by foundations. Strategic management

planning which includes: Planning, Organizing, Implementation, and Monitoring and Evaluation carried

out by the institution. a) Using differentiation marketing strategy theory and marketing mix theory. b)

Conduct evaluations related to the performance of the education marketing process, constraints and

appropriate solutions for the development of future marketing strategies.trust stakeholder in SMP Al

Hadad Singgahan Tuban, a) Implementation of previously made plans related to the implementation of

marketing strategies properly and running optimally. b) Introducing the institution to the public includes:

the vision, mission, objectives, completeness of the institution, as well as the introduction of the geographical

location of the institution to prospective new students. c) Using differentiation marketing theory and

marketing mix.trust stakeholder in SMP Al-Hadad Singgahan Tuban, a) Increasing the number of new

students from year to year, b) Support and participation of parents and the community in every institutional

activity, c) The institution is better known by the public. the wider community, d) The public increasingly

believes in the existence of an institution that uses a special flagship program, namely Tahfidz Qur'an, e)

High loyalty and commitment of parents to the institution.