STRATEGI PEMASARAN PENDIDIKAN DALAM MENINGKATKAN JUMLAH PESERTA DIDIK DI MTs. RIYADLOTUT THALABAH SEDAN REMBANG TAHUN PELAJARAN 2022/2023

Abstract

An educational institution must develop a marketing strategy to face increasing competition. With the implementation of marketing strategies, educational institutions will become superior and recognized by the community. MTs. Riyadlotut Thalabah Sedan Rembang is a private educational institution that has an effective and efficient marketing strategy in order to increase the number of students and improve the good image of the madrasah in front of the community. The formulation of the problem discussed in this study is how the planning, implementation, and evaluation of educational marketing strategies in increasing the number of students. This research uses a qualitative approach with descriptive research and data collection techniques through observation, interviews, and documentation. As for analyzing data, researchers used data reduction, data presentation, and conclusion making. Based on the results of the study it can be concluded that the planning of marketing strategies at MTs. Riyadlotut Thalabah Sedan Rembang is the process of preparing marketing plans that will be carried out so that they can be arranged more effectively. Implementation of marketing strategies in increasing the number of students in this case is a form of realization of the program that has been planned in the promotion process plan using brochures, pamphlets, social media, through student guardians, through friends and the most superior through the community itself. Evaluation of marketing strategies in increasing the number of students is to see the implementation that has been carried out. If there are errors or shortcomings, improvements are made. The evaluation is carried out periodically.